Working remotely for too long? Have a feeling that the team spirit has dissolved somewhat? Your people aren’t as much “in” as they used to be? There are solutions. Steve Jobs knew it long before the pandemic. His vision couldn’t be more true today.


In 1986, Steve Jobs became the majority shareholder of a little-known company called Lucasfilm Graphics Group. For $5 million, he bought a team of computer scientists and graphic artists, but the company wasn’t turning the profit. 

Something had to change.

Jobs decided to rebrand the Graphics Group and move to a new headquarters near Oakland, California. A new art studio was built and equipped with meeting rooms, social spaces, and cafes. And though many thought it was a waste of space, Jobs was right. The company’s office became a hub where people could meet, share ideas, and discuss. And soon the company’s productions became enormously successful. 

That company is Pixar. 

Steve Jobs building at Pixar
Atrium of Steve Jobs Building at Pixar, picture by Bill Abbot, CC.BY–SA 2.0

CEOs want people back in the office

Jobs understood the importance of work community and the role of the workspace in creating that community. The outbreak of the Covid-19 pandemic in 2020 forced many companies to temporarily send their employees to the home office, and some of them (like Google, Twitter, and Facebook) quickly announced plans to permanently switch to remote work. 

Today, the CEOs of financial giants are pushing for a return to the office. Last week David Solomon, the CEO of Goldman Sachs, said he wanted his people back in the office, calling remote work an “aberration.” And he’s not alone. Earlier, Jamie Dimon, the CEO of JPMorgan, urged his employees to return to the office after six months of working from home (WFH).

Why will the WFH model eventually have to change? People feel fatigued and lose motivation working from home. We finally understood that face-to-face interactions are necessary for true collaboration. Being together in a physical space shapes the company. If you want to succeed, it is essential to observe and learn from each other.

But what about people’s needs? 

According to a recent survey by PwC, 87% of employees say the office is important to collaborate and build relationships. The same source shows that 95% of managers believe that being in the office is critical to maintain company culture.  

95% of managers believe that being in the office is important for company culture
95% of managers believe that being in the office is important for company culture

Another survey by San Francisco architecture firm Gensler found that only 12% of employees said they wanted to work remotely full-time. 70% wanted to return to the office for three days a week or more. 

70% of workers ant to retrn to the office for 3 days a week or more
70% of workers ant to retrn to the office for 3 days a week or more

Obviously, we don’t want to ignore the good things about remote work. The majority of employees value the time they save on the lengthy commute, and more than a half admit their productivity is as good or better when working from home.  

So where is the trade-off?

The hybrid model

The key element is flexibility. People want a combination of remote and office work. And then the office is no longer a place where you simply come to get work done. It is a hub where people share ideas and knowledge, and where they discuss ongoing issues. Where they don’t have to stick to stiff rules. Thanks to the possibilities offered by the market, you have a range of options:

  • An office presence “on-call”. When something urgent comes up, employees are called into the workplace within a day or two.
  • Employee rotation. A company has 200 employees but leases the office space for 100. The team rotates every two weeks, optimizing the costs.  
  • A hub-and-spoke model. A company has a centrally-located headquarters to host clients and events, plus smaller offices closer to employees’ homes.
Hub-and-spoke model

Flexible options

Flexible space operators provide more options. For example, a company may rent a traditional office space for its HQs, and give its employees the access to other locations, closer to home. 

There are solutions such as membership cards allowing to use various locations of the same workspace provider or even different providers. This way employees can work from an office near them and the company only pays for the space they actually use (based on the booking). 

Check your options

Steve Jobs knew that workspace was crucial for his company to take wing. If you’re thinking of returning to the office, ask yourself: what kind of space do I need? How do I want to organize the work? What’s my goal and what are my team goals? 

And while waiting for the normality to return, it’s good to know your options. The market offers more than you think. A flexible space is a great start.


If you have questions or need advice regarding flexible space options for your company, contact us through our free advisory service.